Orthopedic One
A Clearer Digital Experience for Orthopedic Care
Orthopedic ONE is one of Ohio’s leading orthopedic practices, serving patients across Central Ohio with specialists in areas including sports medicine, joint care, spine, hand and wrist, foot and ankle, physical therapy, and more. With more than 60 orthopedic experts and nearly 200 physical and occupational therapists, the organization needed a website experience that made it easier for patients to find the right care and take the next step toward recovery.
The Challenge
For someone experiencing pain or recovering from an injury, finding the right orthopedic provider should not feel complicated.
Orthopedic ONE needed a website that could support a wide range of patient needs while making important information easy to access. Visitors may arrive looking for a specialist, treatment information, physical therapy services, patient forms, directions, or a way to request an appointment. The site needed to help people quickly understand where to go, what to do next, and how Orthopedic ONE could help.
The experience also needed to reflect the organization’s reputation: clinically trusted, patient-focused, and approachable. With no referral required for many appointments, the website had an important role in reducing barriers between patients and the care they need.
The Approach
ForeFront Web focused on building a digital experience around the patient journey.
We organized the website so patients can begin with the issue that brought them in, such as knee pain, shoulder pain, a sports injury, or a spine concern, and move naturally toward the right specialty, physician, service, or appointment option. Rather than asking visitors to sort through clinical information on their own, the site helps guide them toward clear next steps.
The website also balances important practice-wide information with the personal side of care. Orthopedic ONE’s patient stories, provider expertise, service offerings, and resources work together to show both the depth of the organization and its commitment to helping people get back to the activities and lives they enjoy.
The Solution
The updated Orthopedic ONE website creates a more direct path from a patient’s concern to the care they need.
The site also highlights key information that builds confidence and supports decision-making, including Orthopedic ONE’s outpatient surgery capabilities, broad specialty coverage, and nationally recognized orthopedic care.
Key elements include:
A patient-first navigation experience organized around orthopedic concerns and specialties
Clear calls to action that make it easy to request an appointment without a referral
Physician and specialty pathways that help patients start with the right expert
Dedicated access to patient resources, including forms, portal access, billing, and education
Responsive design that supports patients across desktop, tablet, and mobile devices
Content areas that communicate services, expertise, patient stories, and practice recognition
A warm, modern visual experience that reflects Orthopedic ONE’s focus on helping patients pursue better lives
What We Designed & Built
The Impact
Orthopedic ONE’s website now works as a more helpful extension of the patient experience.
Patients can more easily identify the care they need, explore specialties and providers, access practical resources, and request an appointment directly. The improved experience reduces friction for people who may already be navigating pain, injury, or uncertainty.
By combining a clear digital structure with compassionate, patient-centered messaging, the website better supports Orthopedic ONE’s mission to help people move forward, whether that means returning to sport, playing with family, managing pain, or simply getting back to everyday life.
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